Dean Erickson

Dean Erickson, author of Choose Your Story, Choose Your Life

Live better. Be happier.

Dean Erickson

Dean Erickson, CFA is the founder and CEO of Bionic Capital LLC, a registered investment advisory firm. He created Bionic Capital to serve the investment and wealth management needs of individuals and families throughout the United States. Dean started his career on Wall Street as an options trader and risk arbitrageur after graduating from Brown University with a degree in mathematical economics. He achieved his CFA designation in 1987.

Acting – Writing

After Wall Street, he spent a number of years in the acting profession. He guest-starred on Frasier, starred as Gabriel Knight in the awarding-winning video game The Beast Within, and starred in several Shakespearean productions. He then turned his focus to writing.

While writing multiple movie scripts, he also worked on a mystery novel for ten years. He completed No One Laughs at a Dead Clown under the name, DC Erickson. After a computer glitch caused the loss of his outline for novel number two, he decided a new genre was needed.

His personal development book, Choose Your Story, Choose Your Life, was published a few short months later. In the book, he shows how the stories we tell about ourselves affect the quality of our lives. He offers an innovative exercise to help you know whether you are telling yourself and others your very best, or very worst, story.

In his most recent book, Act. Adapt. Achieve., he continues to encourage readers to live their best lives. The book guides readers to take necessary actions to achieve their goals and empowers them to adapt when things do not go as planned.

He was voted Most Versatile by his high school senior class a long, long time ago. More recently, he was elected to the Midcoast Maine Sports Hall of Fame. He was inducted into the Maine Basketball Hall of Fame in 2018.


Since 2006, he has worked full-time in the investment advisory business, and, since 2009, at Bionic Capital LLC. In 2011, he was profiled in REP magazine.

Dean has developed Bionic-branded companies since 2003. In 2014, he created Bionic Ventures LLC as a company startup incubator in order to “Grow Companies for Good.” Bionic Ventures has been disbanded but he still owns sole proprietorships, AbStar Fitness, Startup Domains, and Packages On Time. He aims to support other entrepreneurs in their quests to develop their own products and companies.

The first AbStar Fitness product for the home and gym is the patented AbStar Fitness Trainer (aka Exercise Star).  Marketed under the AbStar® brand, the design patent and AbStar trademark are available for license.


With great plans as specified in Act. Adapt. Achieve., Dean expects to create and grow a foundation to support kids and children’s charities around the world. After a certain age, Dean figures there is only so much one needs to do for one’s self, but there is so, so much one can do for others.